In this free educational event — the first in a series of CS trend spotlights — we dive into the hottest craze for 2023: With a recession on the horizon it’s time for companies to refocus on retention.
Business leaders are looking for efficient ways to drive revenue — and customer retention is where they’ve set their sights. Just a 5% increase in customer retention can lead to 25% higher profits. It’s no wonder then, that one of the major shifts we’re seeing is companies moving away from an aggressive acquisition mindset toward a recession-proof retention strategy.
As with any long-term relationship, flashy displays of affection will only get you so far. What customers want in these challenging economic times is an experience they can rely on. That means providing the same, consistent, joyful CX — every single time a customer interacts with your brand.