When Ultimate connected with Superbet’s leadership, they were frustrated by their current solution and looking for change. Superbet wanted a provider that could deploy natively in their CRM provider, Zendesk, go live quickly, and guide them through building great conversational experiences. Importantly, they were looking for an AI-based solution that could handle the complex Romanian language.
Ultimate impressed them with their multilingual deep-learning technology and their strong Zendesk partnership. Superbet decided to drop the development of their internal chatbot to focus on working with Ultimate.
Ultimate dedicated a customer success manager to onboard Superbet in just a few weeks. They also helped the Superbet Operations and Customer Support leadership understand how to craft great conversations and rethink their approach to automated chat support using conversational design and industry best practices. Within a few weeks, Superbet went live with their virtual agent, iRina, who was able to instantly answer customer requests.