“We Want to Build the Best Product in the Market”

Ultimate’s COO Sarah Al-Hussaini and CEO Reetu Kainulainen, on a dark background pattered with squares.

Sarah Al-Hussaini and Reetu Kainulainen talk about their mission and vision for Ultimate, as well as key factors in the company’s success.

You just raised $20 Million! How do you feel?

Sarah: We feel super, super excited!

What’s the first thing you’ll spend the money on?

Reetu: The first thing we’re going to invest in is the product. Our mission is to create amazing customer experiences through automation. We’ve been collaborating with our customers throughout the past years to really crystalize the roadmap for our future. I’m really excited about the unique opportunity to now invest and build the best product in the market. And also invest in AI, because research is a core part of our company.

Thinking longer term, what’s your vision for the future?

Sarah: Our vision for Ultimate is that the best product is going to win this market. This means bringing in the absolute best team of engineers, product designers, researchers, and managers, to ideate on this super tough problem. So I think recruiting is going to be a pretty big theme for us in the next few quarters.

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Looking back at your journey with Ultimate, what have been the 3 biggest factors in your success?

Reetu: We’re still very early in our journey, but I would say the 3 biggest factors in our success so far are: firstly, we have a technical founding team. So we haven’t thrown money or people at the problem, we really tried to solve these big issues through technology.

I think the second part is the people. So we were able to attract the best people in this industry. And I’m so grateful that hopefully in the future we’ll get more and more of these people in the company.

And finally of course is the customer. So we have been working really closely with our customers. From the founders to every single person in this company, we have been collaborating and really building the product together. And I think that’s key to build something that people want.

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